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“I’ve never been more excited about the team surrounding this brand. These are women who get it, who lead with heart and hustle, and who have the experience to not just move the needle - but redefine what’s possible.” - Smith, Founder & CEO

In a world where negative body image, anxiety and mental health issues are rising fast as girls navigate growth and puberty in a digital age, we’re on a mission to rewrite the narrative and give them the support they need during these most vulnerable stages of their lives. Paving a path where girls feel confident, seen and empowered.