BUILT FOR GIRLS WITH GIRLS
Because Gen Z Girls Deserve Better
Innovative Bras
Inspired by Gen Z, developed by the top designers in the industry
GTL (Girl Talk Live)
The first-ever immersive, hype-worthy digital experience for girls
Above the Noise,
in the Cloudstate
GTL is a LIVE 30-minute fun, judgment-free experience where you get inspired, connect, anonymously ask the real stuff and access expert-backed advice on everything from puberty to managing friend drama.
Co-Hosted by members of Cloudstate Council
"The digital space redefining what confidence looks like for this generation - and we’re just getting started." - Meg smith
Cloudstate Council
-
Paige Z.
Council Member, Age 19 -
Reveal Coming Soon
Council Member, Age 20 -
Reveal Coming Soon
Council Member, Age 18
The Bra Reinvented
BEST IN CLASS
Designed by technical mastermind behind Aerie's best-selling bra
ADAPTIVE PAD TECHNOLOGY
Flexible pad and construction technology adapts to every girl’s unique shape
ULTIMATE SOLUTION
16 months+ of listening to your biggest bra struggles so we could make it better
“I either shop with the brands my mom wears or settle for a sports bra because I don’t feel like there’s a brand for me that gets me. I'm so excited for Cloudstate.”
— Emma, 15
Join the Waitlist
Be the first to see samples and get launch details of our highly-anticipated bra collection
Building Confidence Culture for Gen Z
Comfort Meets Innovation
Designed for growing bodies, our bras adapt to YOU.
More Than Just a Brand
A digital space where every girl’s voice matters.
Real Girls, Real Stories
The power of representation, confidence, and community.
Ambassador
Being part of Cloudstate feels like I’m actually doing something that matters. Girls need this space so bad right now, and it’s been the coolest thing ever helping build it from the ground up. Plus, the group chats and content days? 10/10."
- Livvi
Ambassador
My mom is going to change the world. I'm so excited for Cloudstate, and my friends are too. She works so hard and girls everywhere are going to be obsessed. Now she has a team and they are the smartest business women in America. It's going to be a huge brand that everyone knows about.
- Isla
Ambassador
It’s not just a brand, it’s literally a movement. I’ve met the most amazing people, learned so much, and I love knowing we’re creating something that makes girls feel seen for real. The world needs this.
- Ava