The trusted brand for teen girls

Where Growth Meets Confidence

PREPARING FOR LIFTOFF COMING SOON BEST IS YET TO COME

The first brand built with girls like you. Innovative bras and a first-of-its-kind digital destination to support your journey

BEFORE
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AFTER

Our Bras: in a league of their own

Our innovation (shhh) is changing the bra game, offering all the support and comfort you need, plus the flexibility to keep up with your busy days. ☁️

ARRIVING SUMMER 2025

Our Team

  • Meg Smith

    Founder & CEO
  • Dr. Jessica Shepherd

    Co-Founder, OBGYN
  • Nell Shapiro

    Head of Brand
  • Blake Simpson

    Strategic Growth & Corporate Affairs